Crisis-driven change

The opening quote of Francesco Guerrera’s Analysis article in this morning’s FT caught the eye, “A crisis is a terrible thing to waste” (but then I don’t work at Citigroup, so hadn’t heard it before).

What struck me, however, and what is applicable to law firms as much as any other business was this,

Experts argue that although most companies see the need to reform in a crisis, many embark on the wrong kind of change. A common mistake is to go for across-the-board job and cost cuts that weaken the company without sharpening its core businesses. “The first thing you have to do is to protect and strengthen the core,” says Bain’s Mr Rigby. “In the same way our bodies allocate blood flow away from expendable extremities in favour of vital organs during a crisis, companies must make sure their best markets and consumers are protected.”

Driving change may be easier in times like these, but, as Guerrera notes,

In the middle of the worst economic downturn since the Great Depression, companies face a daunting choice. Do they exploit the tough times to lose the ballast accumulated during the boom years and make risky strategic changes in the hope of emerging as lighter but stronger organisations? Or do they adopt a defensive stance, trying to weather the storm without rocking the boat until their markets and the economy rebound?

How hard is it to say sorry?

Leaving aside the fact that in private I tend to say sorry rather too often (a failing I apparently share with the majority of Englishmen of my age and background: probably early Prep school trauma), in the world of work my early bosses were committed exponents of the “Never explain, never apologise” school. I have always tended to favour the opposite, reckoning that my clients would prefer me to put up my hands if something has gone wrong. The complicating factor, at least for lawyers, is that professional indemnity insurers have their own take on this subject (veering very much more to the somewhat more robust approach of my first employers) and equate sorry to an admission of liability. The trick is to find a way of saying sorry, meaning it and not losing cover. In yesterday’s FT there was an excellent article by Stefan Stern, Say sorry and mean it – or don’t say anything at all. In the right context, saying sorry is a very powerful statement. As Stern notes:

Genuine apologies disarm opponents, win new friends and help you hang on to old ones. In business, when necessary, bosses should apologise sincerely and quickly, or not at all.

This is certainly true of clients. The danger is saying sorry in such a way that it is quite clear you either aren’t, or worse are saying it because you have to (train managers on First Great Western). Perhaps the only thing worse is when it is a pre-recorded announcement (next time you are waiting for a late train, listen hard!).