Once a week in the FT’s Business Life column, Stefan Stern tells it like it is. If you have no time for anything else, read him. Today’s column is as good as ever, Why you should pay attention to your employer brand. It is, or should be, common sense: and as important for law firms as for any one else: especially in the present economic climate.
You need to present a coherent and plausible sense of yourself as an organisation. That means having a robust employer brand: knowing who you are, and being able to tell a good story about yourselves.
This happy scenario will not come about by chance. It requires leadership and a sustained communications effort. You may need to bring to the surface your organisation’s values and attitudes that have remained tacit or undiscussed until now.
How did you deal with your lay-offs? And how will you deal with your next round of recruiting?