Read The Economist’s article on The Future of Futurology (December 30, 2007), and in particular note the advice, “Think small, think short – and listen”. Some things don’t change: you will still (global warming notwithstanding) find Golden Plover on Dartmoor at this time of year. Other things you know will (more lap tops are sold now than desk top PCs). The difficulty is predicting what. The Economist’s third piece of advice, (the title to this post) is the one I use, even if it sounds somewhat negative when everyone else says they do! But as the Economist says, uncertainty looks smarter than ever before.